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Teefrenzy is an online eCommerce platform which prints and distributes user-designed customised t-shirts. The risk to the designer is minimised by printing only if orders reach an agreed level.
As a new start up, the core objective of the project was to create a a impactful visual identity that would disrupts an already established marketplace.
We created a new visual brand identity, including a logo (full colour, B&W and greyscale), a colour palette, typography, iconography and graphical elements.
We also created a suite of new marketing material to promote the platform and really make an impact upon the launch.
“After an initial workshop to explore the direction of the Teefrenzy brand, Elephant Digital just got it. The brand and collateral they created for us perfectly captured the personality of Teefrenzy, whilst conveying what we do in a simple and intuitive way. I would highly recommend Elephant Digital.”
– David Hickey, Managing Director
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