SpriteGuard approached Elephant Digital in 2017 looking for support in launching a new brand to the market at a critical time in the growth of the business.

A new brand strategy was required along with a new brand identity and brand guidelines document. A new website design was also required to act as the digital hub as a key element of their go-to-market strategy for 2017/18.

We took the SpriteGuard management team through our three stage process for the creation of a new brand – Strategy, Identity and Brand Guidelines.

The project was managed in two phases by Phil Birss, our Brand Strategy Lead, as a single point of contact throughout the process. The first phase was the creation of a new brand followed by the design of a new website.

The new brand strategy reflected the ground-breaking nature of the technology that powers the business. We created a new bold corporate mission statement, a set of inspiring core values, a tone of voice guide and a new proposition/strapline for the business.

In support, we created a fresh and impactful new brand identity, matching the entrepreneurial spirit of the team that lead the SpriteGuard business. We designed all core offline printed collateral such as business cards, letterheads, etc.

The new logo, colour scheme and font set was fresh and vibrant positioning the business as forward-thinking, confident and progressive.

The final outcome was the design of a new website which brought together the simpleness of their new brand identity whilst providing information on the technical aspects of the product and its capabilities.

The new website is a new digital hub for the business where all sales and technical information about the product/service can be housed and viewed by prospective customers.

For this project we passed on all design assets to the internal development team at SpriteGuard who built the website in to HTML/CSS and launched it to their own servers. We supported the build process throughout to ensure brand consistency.