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By 2026, 145 years after its inception, the University of Liverpool will be a truly global institution – in its outlook, influence, impact and activity. They will be at the forefront of research, scholarship and knowledge leadership and will be among the top 100 universities in the world.
Website on desktop
The Brief
University of Liverpool approached Elephant Digital in 2016 looking for a go-to-market strategy for a new HEFCE funded widening participation project, the Merseyside Network for Collaborative Outreach (MNCO).
Led by the University of Liverpool’s widening participation team, MNCO is a collaborative partnership between the Higher Education Institutions and Further Education Colleges located in Greater Merseyside.
The aim of the network is to increase awareness of Higher Education via effective partnership and collaborative activities. They provide schools and colleges with a ‘single point of contact’ to ensure that teachers and stakeholders are easily able to access information about outreach and widening participation activities offered at the partner institutions.
Website on tablet
Our Process
Working in collaboration with the University of Liverpool’s widening participation team and representatives of all 11 HE and FE institutions, we took them through the process of creating a new brand strategy, brand identity and website platform that would focus engagement with their target key target audiences.
The project was managed by Daniela (Dani) Slater, our Head of Client Services, as a single point of contact. Dani’s roles was to manage our relationship with the client, as well as our internal team to ensure the new brand and website was delivered on time and to the agreed specification.
'Yes You Can' sub-section
Brand Strategy and Identity
Brand Strategy – Our team led a series of workshop sessions to explore the key components of the MNCO ‘brand strategy’. As the foundation of any organisation, the key outcome of the brand strategy phase was a clear definition of MNCO’s mission, vision, values, audience, market position, tone of voice and value proposition.
Brand Identity – Our objective was to create an impactful brand identity for MNCO, one which would speak to their key target customers and create excitement about the organisation. All key elements, such as logo, colour palette and font pack, were designed and presented in a brand guidelines document, with instructions on how to roll out the new brand.
'Yes You Can' sub-section on mobile
Website Platform Development
The new website platform was a key engagement tool for MNCO’s key audiences and the design was tailored to grab attention and make an impact in the marketplace.
We took the MNCO project team through our four stage process with designing and building a new website platform, presenting an initial homepage/style concept followed by a full suite of new page templates.
The new website was built by our in-house development team to the latest open-source coding standards and technologies, and in a fully mobile responsive way to ensure a seamless user journey across desktop and mobile devices.
Using the simple but powerful WordPress content management system, the MNCO team had full control to upload and edit content post launch.
Website on desktop
The Brief
University of Liverpool approached Elephant Digital in 2016 looking for a go-to-market strategy for a new HEFCE funded widening participation project, the Merseyside Network for Collaborative Outreach (MNCO).
Led by the University of Liverpool’s widening participation team, MNCO is a collaborative partnership between the Higher Education Institutions and Further Education Colleges located in Greater Merseyside.
The aim of the network is to increase awareness of Higher Education via effective partnership and collaborative activities. They provide schools and colleges with a ‘single point of contact’ to ensure that teachers and stakeholders are easily able to access information about outreach and widening participation activities offered at the partner institutions.
Website on tablet
Our Process
Working in collaboration with the University of Liverpool’s widening participation team and representatives of all 11 HE and FE institutions, we took them through the process of creating a new brand strategy, brand identity and website platform that would focus engagement with their target key target audiences.
The project was managed by Daniela (Dani) Slater, our Head of Client Services, as a single point of contact. Dani’s roles was to manage our relationship with the client, as well as our internal team to ensure the new brand and website was delivered on time and to the agreed specification.
'Yes You Can' sub-section
Brand Strategy and Identity
Brand Strategy – Our team led a series of workshop sessions to explore the key components of the MNCO ‘brand strategy’. As the foundation of any organisation, the key outcome of the brand strategy phase was a clear definition of MNCO’s mission, vision, values, audience, market position, tone of voice and value proposition.
Brand Identity – Our objective was to create an impactful brand identity for MNCO, one which would speak to their key target customers and create excitement about the organisation. All key elements, such as logo, colour palette and font pack, were designed and presented in a brand guidelines document, with instructions on how to roll out the new brand.
'Yes You Can' sub-section on mobile
Website Platform Development
The new website platform was a key engagement tool for MNCO’s key audiences and the design was tailored to grab attention and make an impact in the marketplace.
We took the MNCO project team through our four stage process with designing and building a new website platform, presenting an initial homepage/style concept followed by a full suite of new page templates.
The new website was built by our in-house development team to the latest open-source coding standards and technologies, and in a fully mobile responsive way to ensure a seamless user journey across desktop and mobile devices.
Using the simple but powerful WordPress content management system, the MNCO team had full control to upload and edit content post launch.
Elephant Digital are extremely knowledgable about branding, web and digital marketing, as well as being very friendly, and easy to work with. The welcome at their offices is always warm and you feel like you are in safe hands. Rob and Phil are experts in their field and lead a really talented team. Happy to recommend.
Chris Bayes – Network Manager at University or Liverpool