Henkan is a world class manufacturing consultancy working with a global client-base, including Heineken, Phillips and Unilever. They provide continuous improvement consultancy focused around the ‘Henkan Way’, a toolkit blending essential elements of Total Productive Maintenance (TPM), World Class Manufacturing (WCM) and Lean methodologies.

Website on desktop

The Brief

Henkan approached Elephant Digital in 2015 to help them transition through important phase of the company’s growth. The brief, provided by Paul Wright, Managing Director, was to help position Henkan in the global marketplace as a specialist provider of consultancy services using their tried-and-tested Henkan Way methodology.

The company needed to better leverage its global client-base, its highly experienced team and it unique value proposition of providing training and workshops designed to educate and empower the internal client team.

Brand identity

Our Process

Working the Henkan leadership team, we took them through the process of creating a new brand strategy, brand identity and website platform that would focus engagement with their target key target audiences.

The project was managed by Daniela (Dani) Slater, our Head of Client Services, as a single point of contact. Dani’s roles was to manage our relationship with the client, as well as our internal team to ensure the new brand and website was delivered on time and to the agreed specification.

New website design

Brand Strategy and Identity

Brand Strategy – Our team led a series of workshop sessions to explore the key components of the Henkan ‘brand strategy’. As the foundation of any organisation, the key outcome of the brand strategy phase was a clear definition of Henkan’s mission, vision, values, audience, market position, tone of voice and value proposition.

Brand Identity – Our objective was to create an impactful brand identity for Henkan, one which would speak to their key target customers and create excitement about the organisation. All key elements, such as logo, colour palette and font pack, were designed and presented in a brand guidelines document, with instructions on how to roll out the new brand.

Website on mobile

Website Design and Development

The new website platform was a key engagement tool for Henkan key audiences and the design was tailored to grab attention and make an impact in the marketplace.

We took the Henkan project team through our four stage process with designing and building a new website platform, presenting an initial homepage/style concept followed by a full suite of new page templates.

The new website was built by our in-house development team to the latest open-source coding standards and technologies, and in a fully mobile responsive way to ensure a seamless user journey across desktop and mobile devices.

Using the simple but powerful WordPress content management system, the Henkan team had full control to upload and edit content post launch.

Website on desktop

The Brief

Henkan approached Elephant Digital in 2015 to help them transition through important phase of the company’s growth. The brief, provided by Paul Wright, Managing Director, was to help position Henkan in the global marketplace as a specialist provider of consultancy services using their tried-and-tested Henkan Way methodology.

The company needed to better leverage its global client-base, its highly experienced team and it unique value proposition of providing training and workshops designed to educate and empower the internal client team.

Brand identity

Our Process

Working the Henkan leadership team, we took them through the process of creating a new brand strategy, brand identity and website platform that would focus engagement with their target key target audiences.

The project was managed by Daniela (Dani) Slater, our Head of Client Services, as a single point of contact. Dani’s roles was to manage our relationship with the client, as well as our internal team to ensure the new brand and website was delivered on time and to the agreed specification.

New website design

Brand Strategy and Identity

Brand Strategy – Our team led a series of workshop sessions to explore the key components of the Henkan ‘brand strategy’. As the foundation of any organisation, the key outcome of the brand strategy phase was a clear definition of Henkan’s mission, vision, values, audience, market position, tone of voice and value proposition.

Brand Identity – Our objective was to create an impactful brand identity for Henkan, one which would speak to their key target customers and create excitement about the organisation. All key elements, such as logo, colour palette and font pack, were designed and presented in a brand guidelines document, with instructions on how to roll out the new brand.

Website on mobile

Website Design and Development

The new website platform was a key engagement tool for Henkan key audiences and the design was tailored to grab attention and make an impact in the marketplace.

We took the Henkan project team through our four stage process with designing and building a new website platform, presenting an initial homepage/style concept followed by a full suite of new page templates.

The new website was built by our in-house development team to the latest open-source coding standards and technologies, and in a fully mobile responsive way to ensure a seamless user journey across desktop and mobile devices.

Using the simple but powerful WordPress content management system, the Henkan team had full control to upload and edit content post launch.

 I’ve been really impressed with Elephant and the way they’ve taken us through the branding process. They got us to think about the company in a new and more in-depth way, and it was very illuminating. The work they subsequently produced was excellent. I can’t recommend them enough.

Paul Wright, Managing Director at Henkan

Responsive Design

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