The Daily Maid

The Daily Maid is a leading, family-run cleaning business based on the Wirral providing domestic and commercial cleaning services to private and commercial customers. The Daily Maid’s mission is to provide a lifestyle management service for busy families and for growing companies, looking for a cleaning company that understands the complexities of modern life.

Website design

The Brief

The Daily Maid approached Elephant Digital in 2016 to help them transition through important phase of the company’s growth. The brief, provided by Tony Birss, Managing Director, was to help position The Daily Maid as the North West’s stand-out provider of cleaning and lifestyle management services.

The company needed to better leverage its variety of complementary services, its family values, its highly experienced team and its unique value proposition to encourage improved user engagement with its key target audiences.

Mobile design

Our Process

Working the Daily Maid leadership team, we took them through the process of creating a new brand strategy, brand identity and website platform that would focus engagement with their target key target audiences.

The project was managed by Daniela (Dani) Slater, our Head of Client Services, as a single point of contact. Dani’s roles was to manage our relationship with the client, as well as our internal team to ensure the new brand and website was delivered on time and to the agreed specification.

Tablet design

Brand Strategy and Identity

Brand Strategy – Our team led a series of workshop sessions to explore the key components of the Daily Maid‘s brand strategy. As the foundation of any organisation, the key outcome of the brand strategy phase was a clear definition of the Daily Maid‘s mission, vision, values, audience, market position, tone of voice and value proposition.

Brand Identity – Our objective was to create an impactful brand identity for the Daily Maid, one which would speak to their key target customers and create excitement about the organisation. All key elements, such as logo, colour palette and font pack, were designed and presented in a brand guidelines document, with instructions on how to roll out the new brand.

Desktop design

Website Design and Development

The new website platform was a key engagement tool for the Daily Maid‘s key audiences and the design was tailored to grab attention and make an impact in the marketplace.

We took the Daily Maid‘s project team through process with designing and building a new website platform, presenting an initial homepage/style concept followed by a full suite of new page templates.

The new website was built by our in-house development team to the latest open-source coding standards and technologies, and in a fully mobile responsive way to ensure a seamless user journey across desktop and mobile devices.

Using the simple but powerful WordPress content management system, the Daily Maid‘s team had full control to upload and edit content post launch.

Website design

The Brief

The Daily Maid approached Elephant Digital in 2016 to help them transition through important phase of the company’s growth. The brief, provided by Tony Birss, Managing Director, was to help position The Daily Maid as the North West’s stand-out provider of cleaning and lifestyle management services.

The company needed to better leverage its variety of complementary services, its family values, its highly experienced team and its unique value proposition to encourage improved user engagement with its key target audiences.

Mobile design

Our Process

Working the Daily Maid leadership team, we took them through the process of creating a new brand strategy, brand identity and website platform that would focus engagement with their target key target audiences.

The project was managed by Daniela (Dani) Slater, our Head of Client Services, as a single point of contact. Dani’s roles was to manage our relationship with the client, as well as our internal team to ensure the new brand and website was delivered on time and to the agreed specification.

Tablet design

Brand Strategy and Identity

Brand Strategy – Our team led a series of workshop sessions to explore the key components of the Daily Maid‘s brand strategy. As the foundation of any organisation, the key outcome of the brand strategy phase was a clear definition of the Daily Maid‘s mission, vision, values, audience, market position, tone of voice and value proposition.

Brand Identity – Our objective was to create an impactful brand identity for the Daily Maid, one which would speak to their key target customers and create excitement about the organisation. All key elements, such as logo, colour palette and font pack, were designed and presented in a brand guidelines document, with instructions on how to roll out the new brand.

Desktop design

Website Design and Development

The new website platform was a key engagement tool for the Daily Maid‘s key audiences and the design was tailored to grab attention and make an impact in the marketplace.

We took the Daily Maid‘s project team through process with designing and building a new website platform, presenting an initial homepage/style concept followed by a full suite of new page templates.

The new website was built by our in-house development team to the latest open-source coding standards and technologies, and in a fully mobile responsive way to ensure a seamless user journey across desktop and mobile devices.

Using the simple but powerful WordPress content management system, the Daily Maid‘s team had full control to upload and edit content post launch.

“Despite my relationship with Elephant Digital, I was keen to write this short note to express my thanks for your professionalism and dedication during the brand and website redevelopment process. You took great care to understand the history of the business, our long-term objectives and, most importantly, the values that we were looking to portray. I was very impressed with the contribution of the whole team. Thank you very much for your assistance on this project. All the best.”

Tony Birss, Managing Director

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