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CSI Energy Group is leading infrastructure company in Sub-Saharan Africa. From their headquarters in Mauritius, they offer world-class construction, engineering and electrical expertise to clients across the region. Their mission is to improve society by improving infrastructure. Over the past 25 years they have enhanced the lives of over 50 million people.
Brand concept presentation
The Brief
CSI Energy Group approached Elephant Digital in 2016 looking for support in launching a new brand and website at a critical time in the development of the business.
A new brand strategy was required to underpin a strategic focus on digital. Key to this project was the design and development of a new website and client portal, used as an important retention tool for existing and prospective customers.
Website on desktop
Our Process
We took the CSI management team through the process of designing and building of a new brand, website platform and customer portal.
The project was managed by Phil Birss, our brand strategy lead and Daniel Slater, our digital project manager. The first phase was the creation of a new brand followed by the design of a new website and customer portal.
Website on mobile
Outcome #1 - A new corporate brand
The new CSI brand combines several elements chosen to create positive associates with the company. The circle represents continuance and longevity whilst also suggesting the energy, power and size of the sun.
The spiral is traditionally associated with infinity, growth and continual motion. It suggests sustainability and forward-thinking.
Customer portal
Outcome #2 - A new website and portal
The new CSI website brings together the dramatic new brand identity with the credibility and story of the companies history and track record.
The new website is a represents the future of the business, along with the customer portal from which the sales team can use to support the sales process and retain customers.
Brand concept presentation
The Brief
CSI Energy Group approached Elephant Digital in 2016 looking for support in launching a new brand and website at a critical time in the development of the business.
A new brand strategy was required to underpin a strategic focus on digital. Key to this project was the design and development of a new website and client portal, used as an important retention tool for existing and prospective customers.
Website on desktop
Our Process
We took the CSI management team through the process of designing and building of a new brand, website platform and customer portal.
The project was managed by Phil Birss, our brand strategy lead and Daniel Slater, our digital project manager. The first phase was the creation of a new brand followed by the design of a new website and customer portal.
Website on mobile
Outcome #1 - A new corporate brand
The new CSI brand combines several elements chosen to create positive associates with the company. The circle represents continuance and longevity whilst also suggesting the energy, power and size of the sun.
The spiral is traditionally associated with infinity, growth and continual motion. It suggests sustainability and forward-thinking.
Customer portal
Outcome #2 - A new website and portal
The new CSI website brings together the dramatic new brand identity with the credibility and story of the companies history and track record.
The new website is a represents the future of the business, along with the customer portal from which the sales team can use to support the sales process and retain customers.