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Sector: Finance
Callisto Wealth is a wealth management company based in Rainford, Merseyside. The business provides high-quality, impartial and expert advice to individuals from all walks of life, advising people on how best to manage their finances in a complex and fast-changing environment.
Website homepage
The Brief
Callisto Wealth were looking to develop a new website to position the organisation as a leading wealth management company in North West, UK.
A key objective of this project was to strengthen the brand proposition by developing a new cutting-edge website with functionality that encouraged improved engagement with the brand and better presents the services available.
The key challenges for this project were as follows:
To create an attractive and impactful website that demonstrates the uniqueness of Callisto value proposition to its target audience.
To stimulate and attract interest from its key target audience comprising individuals and organisations looking for wealth management services.
To provide a user experience for website visitors that is easy to use and displays content in an intuitive and dynamic fashion.
Website on mobile
Our Process
We took the Callisto Wealth management team through our four step process for the creation of a new brand and website
The project was managed by our Head of Digital, Dani Slater as a single point of contact throughout the process. Included in the project was a photoshoot of all staff and offices, as well as a set of testimonial videos.
Website on tablet
New Brand
The new brand strategy more closely reflected the needs of the Callisto Wealth target audience. We created a new mission statement, a set of inspiring core values, a tone of voice guide and a new proposition/strap line for the business.
In support, we created a fresh and impactful new brand identity, matching the entrepreneurial spirit of the team that lead the Callisto Wealth business. We designed all core offline printed collateral such as business cards, letterheads, etc.
The new logo, colour scheme and font set was fresh and vibrant positioning the business as forward-thinking, confident and progressive.
Website information page
New Website
We designed and built a new, fully mobile responsive website for Callisto Wealth Management that embodied the values of the business and positively impacted Callisto’s strategic growth goals.
The new design focused on presenting the key selling point of providing impartial and high-quality advice around personal wealth management, prompting user towards the call-to-action buttons.
The website was built using the latest version of HTML and CSS and is powered by the WordPress content management system. Callisto web administrators can manage the new platform independently and with complete flexibility.
Core functionality of the platform was supported by custom development to enable advance features and functionality.
Website homepage
The Brief
Callisto Wealth were looking to develop a new website to position the organisation as a leading wealth management company in North West, UK.
A key objective of this project was to strengthen the brand proposition by developing a new cutting-edge website with functionality that encouraged improved engagement with the brand and better presents the services available.
The key challenges for this project were as follows:
To create an attractive and impactful website that demonstrates the uniqueness of Callisto value proposition to its target audience.
To stimulate and attract interest from its key target audience comprising individuals and organisations looking for wealth management services.
To provide a user experience for website visitors that is easy to use and displays content in an intuitive and dynamic fashion.
Website on mobile
Our Process
We took the Callisto Wealth management team through our four step process for the creation of a new brand and website
The project was managed by our Head of Digital, Dani Slater as a single point of contact throughout the process. Included in the project was a photoshoot of all staff and offices, as well as a set of testimonial videos.
Website on tablet
New Brand
The new brand strategy more closely reflected the needs of the Callisto Wealth target audience. We created a new mission statement, a set of inspiring core values, a tone of voice guide and a new proposition/strap line for the business.
In support, we created a fresh and impactful new brand identity, matching the entrepreneurial spirit of the team that lead the Callisto Wealth business. We designed all core offline printed collateral such as business cards, letterheads, etc.
The new logo, colour scheme and font set was fresh and vibrant positioning the business as forward-thinking, confident and progressive.
Website information page
New Website
We designed and built a new, fully mobile responsive website for Callisto Wealth Management that embodied the values of the business and positively impacted Callisto’s strategic growth goals.
The new design focused on presenting the key selling point of providing impartial and high-quality advice around personal wealth management, prompting user towards the call-to-action buttons.
The website was built using the latest version of HTML and CSS and is powered by the WordPress content management system. Callisto web administrators can manage the new platform independently and with complete flexibility.
Core functionality of the platform was supported by custom development to enable advance features and functionality.