The new brand strategy more closely reflected the needs of the Callisto Wealth target audience. We created a new mission statement, a set of inspiring core values, a tone of voice guide and a new proposition/strap line for the business.
In support, we created a fresh and impactful new brand identity, matching the entrepreneurial spirit of the team that lead the Callisto Wealth business. We designed all core offline printed collateral such as business cards, letterheads, etc.
The new logo, colour scheme and font set was fresh and vibrant positioning the business as forward-thinking, confident and progressive.