Barker Poland

Part of the Walker Crips Group plc family, Barker Poland is a wealth management company based in the heart of London’s financial district. The business provides high-quality, impartial and expert advice to individuals from all walks of life, advising people on how best to manage their finances in a complex and fast-changing environment.

Website on desktop

The Brief

Barker Poland (BP) were looking to develop a new website to position the organisation as a leading wealth management company in UK.

A key objective of this project will be to strengthen the brand proposition by developing a new cutting-edge website with functionality that encourages improved engagement with the brand and better presents the services available.

The key challenges for this project are as follows:

  • To create an attractive and impactful website that demonstrates the uniqueness of BP value proposition to its target audience.

  • To stimulate and attract interest from its key target audience comprising individuals and organisations looking for wealth management services.

  • To provide a user experience for website visitors that is easy to use and displays content in an intuitive and dynamic fashion.

Website on mobile

Our Process

We took the Barker Poland management team through our four step process for the creation of a new website – Discovery, Strategy, Design and Launch.

We also completed a refresh of the Barker Poland brand identity, providing a new colour scheme, font pack and style guide.

The project was managed by Phil Birss, our Managing Director, as a single point of contact throughout the process. Included in the project was a photoshoot of all staff onsite at their London location.

Website on tablet

New website

We created a fully-responsive website that embodied the values of the organisation and directly impacted their wider marketing efforts, with an instant increase in the conversion rate of the website.

The new design focuses on presenting the key selling points of the business and prompts user towards call-to-action buttons, key information and contact forms.

Company news section

Paid search campaign (PPC)

Once the new website was set live Elephant setup and launched a paid search (PPC) campaign for Barker Poland. We completed keyword research and presented the Barker Poland management team our recommendation on strategy and budget.

We built a new Google Adwords campaign which provided instant traffic and enquiries for the business. The geographical focus of the campaign was London and the South East, which allowed us to focus the budget on acquiring new customers more locally, therefor more profitably.

Website on desktop

The Brief

Barker Poland (BP) were looking to develop a new website to position the organisation as a leading wealth management company in UK.

A key objective of this project will be to strengthen the brand proposition by developing a new cutting-edge website with functionality that encourages improved engagement with the brand and better presents the services available.

The key challenges for this project are as follows:

  • To create an attractive and impactful website that demonstrates the uniqueness of BP value proposition to its target audience.

  • To stimulate and attract interest from its key target audience comprising individuals and organisations looking for wealth management services.

  • To provide a user experience for website visitors that is easy to use and displays content in an intuitive and dynamic fashion.

Website on mobile

Our Process

We took the Barker Poland management team through our four step process for the creation of a new website – Discovery, Strategy, Design and Launch.

We also completed a refresh of the Barker Poland brand identity, providing a new colour scheme, font pack and style guide.

The project was managed by Phil Birss, our Managing Director, as a single point of contact throughout the process. Included in the project was a photoshoot of all staff onsite at their London location.

Website on tablet

New website

We created a fully-responsive website that embodied the values of the organisation and directly impacted their wider marketing efforts, with an instant increase in the conversion rate of the website.

The new design focuses on presenting the key selling points of the business and prompts user towards call-to-action buttons, key information and contact forms.

Company news section

Paid search campaign (PPC)

Once the new website was set live Elephant setup and launched a paid search (PPC) campaign for Barker Poland. We completed keyword research and presented the Barker Poland management team our recommendation on strategy and budget.

We built a new Google Adwords campaign which provided instant traffic and enquiries for the business. The geographical focus of the campaign was London and the South East, which allowed us to focus the budget on acquiring new customers more locally, therefor more profitably.

“Elephant Digital are a great bunch to work with. Thanks to them for all their help with our new website and marketing.”

– Mike Lewis, Director

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