The MyAnwyl customer portal was launched shortly after the main website in a 2nd phase of work, to allow users to register their interest in a specific development or property type.
The platform also included a step-by-step tutorial on how users can get the most benefit from the new website and the MyAnwyl portal.
The platform was built on the WordPress content management and was created to enable secure registration/login functionality for users. New customers are stored in a central database and data is shared with Anwyl’s in-house sales CRM system.
Customer data can be segmented on the platform and extracted to be used as part of their digital marketing campaign.