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Anwyl Construction is a family-owned construction company that has been building commercial and residential property across the North West for over 80 years. Their thoughtful approach to creating high quality properties has made them an award-winning company, with a wealth of knowledge and experience within the sectors they operate in.
Brand concept presentation
The Brief
Anwyl were expanding their construction division and needed a new website to provide a more intuitive user experience and to generate more enquiries for their development.
The core objectives of this project were as follows:
Website on desktop
Our Process
We took the CSI management team through the process of designing and building of a new brand, website platform and customer portal.
The project was managed by Phil Birss, our brand strategy lead and Daniel Slater, our digital project manager. The first phase was the creation of a new brand followed by the design of a new website and customer portal.
Website on mobile
Outcome #1 - A new corporate brand
The new CSI brand combines several elements chosen to create positive associates with the company. The circle represents continuance and longevity whilst also suggesting the energy, power and size of the sun.
The spiral is traditionally associated with infinity, growth and continual motion. It suggests sustainability and forward-thinking.
Customer portal
Outcome #2 - A new website and portal
The new CSI website brings together the dramatic new brand identity with the credibility and story of the companies history and track record.
The new website is a represents the future of the business, along with the customer portal from which the sales team can use to support the sales process and retain customers.
Brand concept presentation
The Brief
Anwyl were expanding their construction division and needed a new website to provide a more intuitive user experience and to generate more enquiries for their development.
The core objectives of this project were as follows:
Website on desktop
Our Process
We took the CSI management team through the process of designing and building of a new brand, website platform and customer portal.
The project was managed by Phil Birss, our brand strategy lead and Daniel Slater, our digital project manager. The first phase was the creation of a new brand followed by the design of a new website and customer portal.
Website on mobile
Outcome #1 - A new corporate brand
The new CSI brand combines several elements chosen to create positive associates with the company. The circle represents continuance and longevity whilst also suggesting the energy, power and size of the sun.
The spiral is traditionally associated with infinity, growth and continual motion. It suggests sustainability and forward-thinking.
Customer portal
Outcome #2 - A new website and portal
The new CSI website brings together the dramatic new brand identity with the credibility and story of the companies history and track record.
The new website is a represents the future of the business, along with the customer portal from which the sales team can use to support the sales process and retain customers.