Anwyl Construction is a family-owned construction company that has been building commercial and residential property across the North West for over 80 years. Their thoughtful approach to creating high quality properties has made them an award-winning company, with a wealth of knowledge and experience within the sectors they operate in.

Brand concept presentation

The Brief

Anwyl were expanding their construction division and needed a new website to provide a more intuitive user experience and to generate more enquiries for their development.

The core objectives of this project were as follows:

  • Increase the number of sales enquiries and the overall enquiry rate
  • Reduce bounce rate across the site by optimising the page experience
  • Provide a new intuitive search facility to create a faster path-to-conversion
  • Showcase all current and future Anwyl developments and home types

Website on desktop

Our Process

We took the CSI management team through the process of designing and building of a new brand, website platform and customer portal.

The project was managed by Phil Birss, our brand strategy lead and Daniel Slater, our digital project manager. The first phase was the creation of a new brand followed by the design of a new website and customer portal.

Website on mobile

Outcome #1 - A new corporate brand

The new CSI brand combines several elements chosen to create positive associates with the company. The circle represents continuance and longevity whilst also suggesting the energy, power and size of the sun.

The spiral is traditionally associated with infinity, growth and continual motion. It suggests sustainability and forward-thinking.

Customer portal

Outcome #2 - A new website and portal

The new CSI website brings together the dramatic new brand identity with the credibility and story of the companies history and track record.

The new website is a represents the future of the business, along with the customer portal from which the sales team can use to support the sales process and retain customers.

Brand concept presentation

The Brief

Anwyl were expanding their construction division and needed a new website to provide a more intuitive user experience and to generate more enquiries for their development.

The core objectives of this project were as follows:

  • Increase the number of sales enquiries and the overall enquiry rate
  • Reduce bounce rate across the site by optimising the page experience
  • Provide a new intuitive search facility to create a faster path-to-conversion
  • Showcase all current and future Anwyl developments and home types

Website on desktop

Our Process

We took the CSI management team through the process of designing and building of a new brand, website platform and customer portal.

The project was managed by Phil Birss, our brand strategy lead and Daniel Slater, our digital project manager. The first phase was the creation of a new brand followed by the design of a new website and customer portal.

Website on mobile

Outcome #1 - A new corporate brand

The new CSI brand combines several elements chosen to create positive associates with the company. The circle represents continuance and longevity whilst also suggesting the energy, power and size of the sun.

The spiral is traditionally associated with infinity, growth and continual motion. It suggests sustainability and forward-thinking.

Customer portal

Outcome #2 - A new website and portal

The new CSI website brings together the dramatic new brand identity with the credibility and story of the companies history and track record.

The new website is a represents the future of the business, along with the customer portal from which the sales team can use to support the sales process and retain customers.

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