What is Social Media?

The technological revolution over the last few hundred years has provided us with new tools and new ways of communicating with each other. In 1989, Tim Berners-Lee gave birth to the idea of the World Wide Web, opening up a new world of communication possibilities.

Social media and social media platforms sprung up early on in response to this need to communicate. Social media marketing refers to the process of gaining traffic or attention from social media sites, such as Facebook, LinkedIn, Twitter, Instagram and Pinterest.

Why invest in Social Media?

Running a social media campaign for your business has many benefits:

• Targeting personal time: The most compelling argument for experimenting with a social media strategy is the ability to reach your target audience on platforms where they spend their personal time. In your personal time you are more likely to research new products and service, and more likely to be open to promotional messages.
• Market share: As part of your consideration for a social media campaign check to see if your competitors have profiles setup and how active they are on each platform. If they are active, this may indicate that they see value in investing in social media as a promotional channel, and if they are not, it may provide you with an opportunity to get one step ahead.
• Lead generation: Promoting your product or service on social media channels is a great way to get instant brand awareness and, if managed properly, it is a fantastic place to generate new business enquiries. Each platform attracts a certain audience type, and our job is to help you understand where best to focus your time and energy.
• Global platform: Social media has the power and the reach to break down cultural and geographic borders like no other marketing channel can. Most social media platforms operate around the world with language translation functionality and the ability to find micro-niches where your ideal customers will be waiting.
• Free to use: Some platforms such as LinkedIn offer premium options, but most social media platforms are free to setup and free to use. The only investment is your time to create a compelling campaign and to manage it effectively. If time is a challenge for you, then we are here to help.

How does Elephant deliver Social Media?

Our social media management has three phases of work:

• Strategy planning: The first campaign deliverable is a social media strategy plan. This key document defines the goals of the campaign, the strategy required and the day-to-day tactics which will be employed throughout the campaign.
• Campaign management: The strategy document define the campaign activity in full, but it will generally consist of daily content delivery, ongoing engagement with your audience and a pro-active campaign to build your social following.
• Paid social advertising: Paid social advertising is now an intrinsic part of our social media campaign management. We will setup and manage paid social adverts across your key social media channels designed to increase brand awareness or to drive a specific action.

Campaign Management

Organic Social Media Management

Your campaign will be managed by Daniela (Dani) Slater, our Social Media and Content Manager, as your single point of contact. As a seasoned Social Media and Content expert, Dani will manage our relationship with you, as well as our internal team to deliver your social media campaign.

During the planning phase Dani will create a detailed campaign plan with clear milestones and actions for all parties to review and agree prior to commencement. Dani will conduct monthly and quarterly campaign update meetings to ensure strong communication is maintained.

We use a variety of campaign management tools to deliver your social media campaign, including platforms such as Sprout Social, Hootsuite, Basecamp, Google Analytics and Google Docs. Clients will be provided access to required tools at the outset of the project.

Paid Social Advertising Management

Your campaign will be managed by Kelly Baker, our Search and Optimisation Manager, as your single point of contact. As a seasoned Paid Media expert, Kelly will manage our relationship with you, as well as our internal team to deliver your social media campaign.