PPC Liverpool

PPC campaigns
that make an impact on your bottom line.

We build and manage PPC (pay-per-click or paid search) campaigns that will generate highly qualified leads for your business at the lowest possible cost per acquisition (CPA).

As Google Adwords and Microsoft Bing certified experts our mission is to build and a manage a campaign that focuses on the big picture as well as the little details.

Our team delivers all aspects of PPC management in-house and provides a comprehensive service from strategy and planning, through to campaign management and reporting.

Quick Reel

Here are some of our client who we deliver PPC campaigns for. For our full PPC portfolio please view our work section.

What is Pay-Per-Click (PPC)?

In the digital marketing world pay-per-click or PPC is one of the most powerful and effective forms of online paid. Taking Google as our example, the search results page has 2 main sections. The PPC listings (paid search) are usually found at the top and bottom of the search engine results page (SERPs). These adverts are identified with a small square box which reads ‘Ad’. The organic (sometimes referred to as natural) listings are sandwiched in between in the centre section. These organic listings can be improved with an effective SEO or content marketing campaign.

What budget will I need?

We usually recommend exploring the viability of a PPC campaign as the first step in developing a wider digital marketing strategy. Using advertising platforms such as Google Adwords and Bing Ads, the top spending companies in the UK commit upwards of £10M per year of advertising spend to promote their products and services.

A basic campaign can be launched from as little as as £500 per month (+ management fee), subject to the market you operate in and level of competition. Completing keyword research is the first step in building a PPC campaign and we recommend using the Adwords Keyword Planner tool by Google to get you thinking about base-line costs.

Why should I invest in Pay-Per-Click (PPC)?

There are some strong and tangible benefits of launching a PPC campaign for your business or organisation;

  • Cost model: The ‘pay-per-click’ model ensures that you only pay when someone clicks on your ad.
  • Quick results: Once launched a PPC campaign provides instant lead generation and brand awareness.
  • Budget control: You have complete control over the budget with the ability to pause poorly performing adverts.
  • Reporting: Most PPC platforms provide a wealth of data allowing you to refine your campaign for maximum effect.
  • SEO: Campaign data from PPC provides valuable insights to enable the planning of an effective SEO campaign.

Campaign Management

Your campaign will be managed by Gemma Holloway our PPC Manager, as a single point of contact. As a seasoned PPC and Paid Social expert, Gemma will manage our relationship with you, as well as our internal team to deliver your PPC campaigns.

During the planning phase Gemma will create a detailed campaign plan with clear milestones and actions for all parties to review and agree prior to commencement. Gemma will conduct monthly and quarterly campaign update meetings to ensure strong communication is maintained.

We use a variety of campaign management tools to deliver your social media campaign, including platforms such as Google Adwords, Bings Ads, Basecamp, Google Analytics and Google Docs. Clients will be provided access to required tools at the outset of the project.

See our work