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Creative campaignsthat make an impact.
Creative campaigns allow your business to create a defining point of differentiation for your product or service, building brand loyalty and powering your growth plans.
The best creative campaigns are experimental, emotive, thought-provoking, inspirational and are implemented using a carefully selected mixed media strategy.
A creative campaign has similar drivers to foundation marketing campaigns, but is usually inspired by a desire to help the business take the next step in its promotional plan.
Here are some quick examples of recent creative campaign projects completed by the Elephant Digital design team. For our full creative campaign portfolio please view our work section.
A creative concept is an overarching “Big Idea” that captures audience interest, influences their emotional response and inspires them to take action. It is a unifying theme that can be used across all campaign messages, calls to action, communication channels and audiences.
Typically, the creative concept is embodied in a headline, tagline and a key visual. Successful creative concepts are distinctive, memorable, unifying and relevant. Some examples include: Nike’s “Just Do It” campaign and the “I’m Loving it” campaign from McDonalds.
Campaigns are usually rolled out across all media formats for maximum exposure, but can also be used in isolation for niche campaigns or for a specific segments. Creative campaigns can be used by companies of all sizes looking to make an impact in their market.
Content marketing can be a powerful and direct route to bringing in new customers:
Our creative campaign process has three phases of work:
Brainstorm and strategy
Your campaign will be managed by Amy Trumpeter, our Client Services Manager, as a single point of contact. As a seasoned creative campaigns expert, Amy will manage our relationship with you, as well as our internal team to deliver your social media campaign.
During the planning phase Amy will create a detailed campaign plan with clear milestones and actions for all parties to review and agree prior to commencement. Amy will conduct monthly and quarterly campaign update meetings to ensure strong communication is maintained.
We use a variety of campaign management tools to deliver your creative campaign, including platforms such as Basecamp, Google Analytics and Google Docs. Clients will be provided access to required tools at the outset of the project.
Take a look at our case studies in more depth. We are proud of the quality of work we create and the outcome of our projects.
University of Liverpool
Website, Branding, Social Media
Dig Deeper +
Aspirate n Go
Website, Branding, SEO