Brand Strategy

Your brand strategy is
the foundation of all marketing

Our approach to brand and brand creation is simple one. Whether we are creating a new brand or reinvigorating an existing one, we start by understanding what makes your product or service stand out in the market.

Creating your company’s new brand strategy is first key milestone for a branding project. We use the new brand strategy to create a compelling brand story that speaks to your customers.

What is brand strategy?

Your brand strategy can be defined as the long-term vision for the development of your brand, in order to achieve specific and measurable goals. A well-defined and well-executed brand will affect all areas of a business, and is intrinsically connected to customer needs and the competitive environment.

Why is brand strategy important?

The benefits of having a brand strategy are far reaching for both you and your customers, and the following are just a few reasons why you should invest in defining your brand.

  • The obvious reason is that a brand helps distinguish you from your competition and makes you more recognizable to customers.
  • Your brand strategy also dictates your marketing strategy. It provides a clear purpose for why you are engaging customers and how you are doing so.
  • Having a cohesive brand strategy helps you communicate with your customers more clearly. The more consistent your messaging, the more likely you are to attract and maintain loyal customers.
  • Not only does it provide consistency for your customers, but it provides focus for employees. A clear brand vision helps make sure everyone is working towards the same objectives.
  • And finally, a strong brand can help attract high caliber talent.

At the end of the day, branding saves you money, not costs you more. So while as a start up, the investment might seem hard to make, in the long run, your brand will prove to be invaluable.

When should I rebrand my business?

Some brands are created from scratch, as a new product or service enters the marketplace. Most companies and organisations have a brand in some form or another. The questions to ask yourself are;

  • Does your current brand reflect the company that you are aspiring to be?
  • Does your current brand position you correctly in the market?
  • Does your brand ooze credibility and demonstrate the value you offer?
  • Does your brand have a consistency of message across all promotional activity?
  • Does your brand standout positively against your competition?

How can we help?

Elephant Digital can provide the development of your brand strategy as part of our full brand creation/rebrand project, or as an isolated exercise. We will work with you to understand the purpose behind your brand. Through a series of workshops we will define your brand strategy. This will form the foundation of the new brand identity.

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