Plenty of companies get this step wrong and never see results and then start questioning why. In truth if you are unable to perform good on-page SEO optimisation, you are unlikely to see ranking success. There are over a hundred factors that go into on-page SEO optimisation and understanding that can be quite difficult, and when you first receive your plan it might be confusing at first but it will make sense as your pages look more consistent and more user-friendly.
On-Page SEO is everything you can see
Starting from the title of the page all the way down to the footer of your page everything there will be subjected to on-page optimisation when your business comes on for SEO. You should value your user’s experience, and make sure that everything they read is relevant to them, it’s the best way to drive conversions and traffic to your site. Google similarly recognises this and websites that are best focused around the user are heavily favoured compared to others in the ranking algorithm.
It’s simple to say that it’s everything you can see but in reality a lot of it is working on the code of the site. For example meta descriptions which appear in Google underneath the title can only realistically be edited via code, on most CMS systems they have a plugin which automatically types the code in or the site’s CMS is coded in a way to make this easier. We make sure that all the latest plugins are available for us to use when we perform on-page SEO optimisation on the site.
Effective On-Page SEO Optimisation is necessary for high rankings
Google has set out their guidelines of what is web-friendly and what can cause a page to appear lower and higher. This document gets updated with every Google Core Algorithm update, though it might not be immediately obvious what changed. However what’s always been consistent in these guidelines is to get your on-page right. This is because it is the thing that Google will be crawling and indexing on their search engine and therefore it’s extremely important.
We will make sure your On-site Optimisation is spotless
Whether it’s your content structure, site architecture or less key but still important elements like meta descriptions or titles, we will make sure that everything on the site will be perfectly optimised for SEO. Additionally, when considering user search intent and experience we will also make sure that your users are getting everything possible out of any given page because this will be what drives conversions and traffic.
Our 3rd party and in-house software can detect where there have been errors made on the site, and we’ll be able to rectify those and give you appropriate timelines for when each of the fixes can be completed. This will let us effectively plan out your campaign and all the ways we can improve your on-page SEO optimisation in order to help you reach the high rankings.