Building quality links is one of the most important tenets of SEO, Google values pages which show authority within their industry and who display expertise in their field and are referenced by respectable publications. There exist plenty of link building methods which you can use to build your domain authority and link parity, these will both be huge boons to your SEO and will help you climb rankings. Sometimes all a site needs to make the difference between rank 3 and rank 1 are strong links from other strong domains.
Organic Link Building
When it comes to link building one of the best ways to really boost your domain authority is organic link building. This requires your site to have enough pull and appeal to be linked by your customers, clients and people interested in your brand and products. This can also happen by publications featuring you as a reference and point of authority, Google values this kind of interaction extremely highly and therefore it should be something you should be interested in making work as soon as possible.
By making your site attractive and providing knowledge about the topics featured on the site you’ll be able to get a pool of potential naturally generated links growing. We will do this by creating quality content on your site which your users will then be likely to share. It is however more difficult to get this working as it depends on others to engage with your brand off-site, which is something that is hard to control.
Outreach based Link Building
One of the most common and most successful link building strategies is outreach, it involves a lot of legwork from the business and the marketing team to get posted on various publications and platforms. We will contact plenty of website owners and figures of authority within the industry in order to potentially work together and link to your domain, some will require a reciprocal link but building positive relationships with high authority sites is good as it is a synergistic relationship.
When considering outreach it is also imperative to understand that sometimes other companies and publications will want to see your expertise by having you write an editorial or an article. This can be daunting and something that you feel might pull away from SEO time but that couldn’t be further from the truth. By submitting a high quality article with a link to your domain, often you’ll find that organically users simply browsing the page will just link to it because they found it helpful and informative.
How High Quality Links Impact your SEO
Whether you’re the owner of a brand new site or an older site which needs a retouch in terms of it’s SEO one of the considerations in your plan will always be focused around links. This is because as obvious as this sounds, that’s how your page will get discovered by search engines. The world wide web is connected, and that means that links that carry a higher weight are more likely to appear on the rankings.