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Is your content making an impact?

3 min read

Back to Blog

3 min read

Is your content making an impact?

Author:
Posted in Content & Blogging on 9th May 2015 4:18 pm

You’ve given your website a makeover and it looks great. It’s professional, sleek and represents what you and your brand are all about.

Awesome.

You sit back and wait for the enquiries to pour in. But they don’t. You know the website looks great. Where should you focus your efforts next?

The Importance of Good Content

Just as our judgments about each other are dependent on more than physical appearance, a brand is more than a logo or set of corporate colours. While appearance informs our first impressions, it is a person’s behaviour that ultimately determines our opinion of them.

With your business, this comes down to the things you say and how you say them. In other words, content. In the excitement of a complete website and brand overhaul, it’s easy to overlook the importance of updating your content. Customers won’t listen if you have nothing to say, so what do you want to say?

Good content will ensure customers recognise your company ethos and brand right away. They can engage with it and decide if you are what they are looking for. If you invest some time in your brand and consider what your customers care about, then your content will reflect this. Let’s face

If you invest some time in your brand and consider what your customers care about, then your content will reflect this. Let’s face it, unless you are a baker, your customers don’t really care about the homemade cake Sandra brought in for Geoff-in-Finance’s birthday!

Instead, focus on giving your audience engaging and informative content that is user-friendly and makes someone want to stay and explore your website. Content can often be alienating to customers.

Website Content

Get Your Message Across Clearly in your Content

Keep your language friendly across all your communications and ensure your audience understands the meaning of any technical information you do include. Explain the benefits of any attributes in a way that makes the product more appealing.

If clients don’t understand your message, they will not engage and respond to it in the way you want them to. Understanding also comes from clarity. As much as appearance isn’t everything, customers are unlikely to engage with messy or disorganised blocks of text.

Explain the benefits of any attributes in a way that makes the product more appealing. If clients don’t understand your message, they will not engage and respond to it in the way you want them to. Understanding also comes from clarity.

Ensure Your Content is Organised

Make sure your website is neatly organised, but easy to navigate. If you regularly post blogs, for example, a few simple categories that separate industry pieces from ‘meet the team’ articles mean that clients can find what interests them, without the annoyance of having to sift through unnecessary information.

By carefully considering your website content and making it focused, easy to understand and on-brand throughout, you can give your customers the best online experience that ensures they return to you time after time.

If you regularly post blogs, for example, a few simple categories that separate industry pieces from ‘meet the team’ articles mean that clients can find what interests them, without the annoyance of having to sift through unnecessary information.

How We Can Help You With Your Content

At Elephant Digitial, we offer content marketing as one of our services, so if you are interested in learning more about what we can do for you, contact us!

If you enjoyed this blog, take a look at our previous blog ‘Is Doritos Losing Its Flavour as a Brand?

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