30+ hours of intensive training on a range of marketing management and digital marketing skills

Digital Masters Course

The next step on your digital journey
Digital Leaders graduates only...

Digital Masters is a unique follow-on 12 month training programme, exclusively for graduates of the Digital Leaders course. The next membership entry point is January 2019 with bi-monthly full-day workshops and access to the exclusive Digital Masters knowledge sharing LinkedIn group.

Digital Masters is delivered by Phil Birss and core sessions are based at Liverpool Science Park with various off-site learning opportunities.

Digital Masters is 30+ hours of intensive training on a range of marketing management and digital marketing skills. Reserve your place for the 2019 cohort now for a one-off investment of £1,500 (no vat) per delegate. 10% discount available for multiple delegates.

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Register Your Interest for the February 2019 cohort

One of our team will contact you to discuss the digital leaders programme and answer any questions you may have.

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Media Production

Personal Branding

Advanced SEO

Social Advertising

Future Technologies

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Advanced learning on Digital Masters

Graduates of the Digital Leaders programme are eligible to join our exclusive Digital Masters cohort and continue your learning journey with a series of advanced training and skills development workshops.

The Digital Masters course is a follow-on programme designed to provide an even greater knowledge of marketing and access more specific skills to help you become a more effective Digital Leader.

You will join a network of Digital Masters at bi-monthly workshop days to further immerse yourself in the marketing world and learn practical skills. The following workshops planned for 2019 are below:

Session #1

Media Production

Session #2

Personal Branding

Session #3

Advanced SEO

Session #4

Social Advertising

Session #5

Future Technologies

Session # 1

Media Production

February 6, 2019

Morning: Podcasting

Audio/Podcast production (Learn how to find your niche, create the format, interview guests, record, edit and promote your sessions)

Afternoon: Video

Video production (Learn how to plan, record and edit your video, including an introduction to all the kit you will need) 

Session # 2

Personal Branding

April 3, 2019

Morning: Presentation Skills

Presentation skills (Challenge yourself to be the host of your own event. Learn how to reduce nerves and deliver a killer presentation)

Afternoon: Advanced LinkedIn

LinkedIn (Build your personal and company brand. Generate new business)

Session # 3

Advanced SEO

June 5, 2019

Morning: Technical SEO

Advanced SEO (Strategy, content planning, PR outreach, link building and on-page optimisation)

Afternoon: Content Marketing

Content Marketing: Creative writing and promotional campaign (blogs, articles, white papers – telling your story)

 

Session # 4

Social Advertising

September 4, 2019

Morning: Google Analytics

Advanced Google Analytics (Learn how to get the most out of this incredibly powerful tool – make your website function better and improve the conversion rate). Conversion Tracking and Reporting: (Measure the success of your PPC, email, social media and SEO campaigns)

Morning: Social Advertising

Paid Social – Social ads are one of the quickest and most effective ways to connect with our target audience.

These small ads make the most of all the information users share on social media to offer them content as highly personalized as possible, and, as such, conversion opportunities.

Session # 5

Future Technologies

November 6, 2019

Marketing 4.0

The Future of Digital (AI, IOT, voice technology, crypto-currency, face/touch recognition, 3D printing and how to use them in your marketing plans)

AR, VR & Immersive Technologies

Immersive Technologies workshop (Learn the about the hottest technologies and how you can integrate them in to your marketing plan)

Digital Masters – Day Structure

  • 9.00am: Arrive | Breakfast | Networking
  • 9.30am: Welcome | Group update | Marketing 101
  • 10.00am: Morning Masterclass session (see session plan above)
  • 12.00pm: Lunch at a variety of exciting venues in Liverpool (included in course fee)
  • 1.30pm: Afternoon Masterclass session (see session plan above)
  • 3.30pm: Reflections | Action Learning | Homework
  • 4.00pm: Day close