Advanced training on a range of marketing, leadership and digital skills. Digital Leaders graduates only.

Digital Masters Course

The next step on your digital journey
Digital Leaders graduates only...

Digital Masters is a unique follow-on 12 month training programme, exclusively for graduates of the Digital Leaders course. The next membership entry point is March 2019 with x5 full-day workshops and access to the exclusive Digital Masters knowledge sharing LinkedIn group.

Digital Masters is delivered by Phil Birss and core sessions are based at Liverpool Science Park with various off-site learning opportunities.

Digital Masters is 30+ hours of intensive training on a range of marketing management and digital marketing skills. Reserve your place for the 2019 cohort now for a one-off investment of £1,800 (no vat) per delegate. Discount available for multiple delegates.

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Register Your Interest for the March 2019 cohort

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Media Production

Personal Branding

Advanced SEO

Social Advertising

Future Technologies

Advanced learning on Digital Masters

Graduates of the Digital Leaders programme are eligible to join our exclusive Digital Masters cohort and continue your learning journey with a series of advanced training and skills development workshops.

The Digital Masters course is a follow-on programme designed to provide an even greater knowledge of marketing and access more specific skills to help you become a more effective Digital Leader.

You will join a network of Digital Masters at bi-monthly workshop days to further immerse yourself in the marketing world and learn practical skills. The following workshops planned for 2019 are below:

Session #1

Media Production

Session #2

Advanced SEO

Session #3

Personal Branding

Session #4

Advanced Analytics & Social Advertising

Session #5

Future Technologies

Session # 1

Media Production

March 6, 2019

Audio Production

Audio production for marketing purposes focuses on Podcasting and Podcast production. Podcasting is a powerful, efficient and incredibly cost-effective way to speak directly to your target audience.

In this session you will learn how to plan your podcast, record solo, interviews or in groups, edit your podcast, publish your podcast and promote to your key audiences.

This is a hands-on, practical session where we will plan, record and edit a Podcast ready for publishing. This session is one not to be missed.

Video Production

Video and video production has been cited as the #1 objective for marketers to add to their marketing plans for 2019. Learn how to plan, record and edit your video, including an introduction to all the kit you will need to get started overnight.

In this session you will learn how to plan your video, record audio and video footage, edit your video, publish and promote to your key audiences.

This is a hands-on, practical session where we will plan, record and edit a video ready for publishing. An invaluable learning experience.

Session # 2

Advanced SEO

April 10, 2019

Advanced SEO

In this session we explore the lesser-known and more advanced SEO strategies and tactics that will get your website to the top of the search rankings.

We explore link building techniques, site speed optimisation, content silo structures, re-purposing content, YouTube SEO, optimising META titles, improving dwell time with videos and much, much more.

Not a session to be missed for sure if you are looking to take your inbound marketing strategy to the next level.

Content Marketing

Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you know there has to be a better way. Enter content marketing.

Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.

In this session we will explore all-types of creative content you can use to speak to your audience, including blogs, articles, white papers, infographics, videos, audio, all used to tell the story of your business and build brand awareness.

 

Session # 3

Personal Branding

June 5, 2019

Presentation Skills

How many opportunities are you missing out on to grow your business or promote yourself because you avoid giving presentations, or don’t present very well?

If you struggle to present with confidence or fail to win pitches or tender bids because of your presentation, then this is the perfect session for you.

This is your opportunity to learn how to get great results and feel confident whenever you give a presentation, whether it is to win business, win respect or win applause.

This session is run by the fantastic Caroline Hopkins from Hopkins and Ball.

Advanced LinkedIn

LinkedIn is a gold-mine for generating new business enquiries and building your personal brand. Phil has over 13,000 1st level connections and has a proven process for generating new business enquiries on LinkedIn.

In this session we will focus in exclusively on how to find, connect and engage with your ideal prospect/customer.

This starts with creating the perfect personal profile/ company page that will inspire people to connect and engage. We then look at headlines and message content that will turn new contacts in to business prospects

Finally, we will look at the some amazing LinkedIn hacks and some advance tools which will super charge your lead generation campaigns.

Session # 4

Advanced Analytics & Social Advertising

July 24, 2019

Google Analytics

Learn how to get the most out of this incredibly powerful analytics tool in order to make your website function better and improve the conversion rate.

Understanding how Google Analytics works and measurement issues. Setting up Google Analytics correctly including use of Filters & Views  . Setting up of Dashboards and Custom Reporting within Analytics.

Advanced Configuration of Goals & Funnels. Understanding of the metrics and dimensions GA provides

Understanding who visits your website, the effectiveness of your marketing channels & campaigns and customer behaviour on your website.

Social Advertising

Social ads are one of the quickest and most effective ways to connect with our target audience.

These small ads make the most of all the information users share on social media to offer them content as highly personalised as possible, and, as such, conversion opportunities.

Session # 5

Future Technologies

September 11, 2019

Marketing 4.0

Digital relationships as part of economic growth are just a part of the model that makes digital marketing effective. The other part is made up of traditional marketing.

We look forward and explore the the future of marketing, investigating the impact and commercial potential for using new technologies such as artificial intelligence (AI), internet of things (IOT), voice technology, crypto-currency, face/touch recognition and 3D printing.

AR, VR & Immersive Technologies

In this final session we will get our hands on the latest immersive technology and learn first-hand how AR and VR gear is going to change the world of marketing going forward.

We will be visiting the Draw and Code offices to meet Phil Charnock and play with amazing Magic Leap technology, including a 3D Angry Birds game.

Digital Masters – Day Structure

  • 9.00am: Arrive | Breakfast | Networking
  • 9.30am: Welcome | Group update | Marketing 101
  • 10.00am: Morning Masterclass session (see session plan above)
  • 12.00pm: Lunch at a variety of exciting venues in Liverpool (included in course fee)
  • 1.30pm: Afternoon Masterclass session (see session plan above)
  • 3.30pm: Reflections | Action Learning | Homework
  • 4.00pm: Day close

 

The Digital Masters course fee is £1,750 (no vat) per delegate. Reserve your place now.

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Course Location

Liverpool Science Park, IC1 Building 131 Mount Pleasant Liverpool L3 5TF 0151 668 0306

0151 482 9670