Digital marketing has become an important element of a company’s sales and marketing strategy. Understanding the fundamentals of marketing and how digital fits in to the growth plan for your business or organisation is a key first learning.
In this session we explore the core principles of marketing, such as the 7 P’s, SWOT analysis, segmentation and positioning, and how these tools are used in the creation of your digital marketing strategy.
Explore the history of digital marketing, from its early days through the modern day, understanding its increasing significance in creating a marketing campaign that builds real value in a business.
Understand the core principles of marketing, such as the 7 P’s, SWOT analysis, segmentation and market positioning, and their importance in creating an effective digital marketing campaign
Learn how to research, plan and create the framework of a digital marketing campaign built around the key drivers of brand awareness, lead generation and customer retention.