An exclusive 6 month training programme for anyone who is looking to develop world-class marketing skills

Digital Leaders Course

Become the digital marketing champion
and drive the growth of your business.
NEW cohort starts March 2020.
Only £495!

Digital Leaders is a unique 6 month training programme, exclusively for anyone who want to learn the latest digital marketing techniques, share ideas with a peer group and develop a world-class digital strategy that will power the growth of the business.

The next programme starts on March 5th, 2020 and is delivered by Phil Birss. All sessions are at The Studio, Liverpool Science Park, 131 Mount Pleasant, Liverpool, L3 5TF.

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Request More Information for the March 2020 cohort

Marketing 101

Brand & Website

Digital Advertising

SEO & Content

Social Media

Digital Leadership

Why invest in your digital leaders?

Graduates of the Digital Leader programme will finish the course with the framework for creating a digital marketing strategy to take back and implement in their business or organisation.

Additional benefits include a greater understanding of the digital marketing world, improved communication skills as a developing leader and a peer network to support continuing development.

  • Practical skills and knowledge on how to implement a digital marketing campaign using social media, online advertising, search engine optimisation, analytics, conversion optimisation and much more

  • The framework to create a comprehensive digital marketing strategy, tied in to the wider commercial objectives of your business or organisation

  • Greater understanding of the digital marketing world, its terminology, its nuances and best practice on how to boost brand awareness and generate new business enquiries

  • Improved leadership skills with practical advice and guidance on how to create more effective communication between Marketing and the board, based on measurable objectives and KPIs

  • FREE membership to the exclusive ‘Digital Leaders Mastermind’, a peer network of digital leader graduates who will support each other through your continuing development as a ‘digital leader’. Access to the Digital Leaders Mastermind group on LinkedIn

  • FREE access to Elephant Digital’s hugely successful Growth Through Marketing events, as well discounts on future paid-for masterclass sessions on a range of digital and marketing subjects


Course Overview

Every organisation needs a digital champion, someone who understands how to create and execute an effective digital strategy in a world now consumed by buying and selling online.

Many organisations are already exploring online marketing, but there is a limited amount of high quality, specific and practical advice available for companies looking to power the growth of their business through digital marketing.

Digital Leaders is a unique 6 month programme, for anyone who wants to learn the latest digital techniques, share ideas with a peer group and develop a best practice approach to digital marketing.

Our series of six intensive sessions allow you to immerse yourself in the digital world, exploring key topics ranging from branding and website development to search engine optimisation, content marketing and social media.

These 3 hours a month will prove a hugely valuable investment for your people and for your business.

Programme Leader

Phil Birss is the founder and managing director of Elephant Digital, a leading brand, web and digital marketing agency based in Liverpool.

“The Digital Leaders course was created to help marketers and business owners take ownership of their digital journey. We understand that marketing is fundamental to the growth of many businesses, and our mission is to empower your digital champion to be the catalyst for rapid and sustained growth.”

As well being course leader for the Digital Leaders programme, Phil is a guest lecturer at the University of Liverpool and Liverpool International College on the MBA and undergraduate courses.

See Phil in action

Watch his latest talks

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Session #1

Marketing 101

Session #2

Brand & Website

Session #3

Digital Advertising

Session #4

SEO & Content

Session #5

Social Media

Session #6

Digital Leadership

Session # 1

Marketing 101

March 5, 2020

Digital marketing has become an important element of a company’s sales and marketing strategy. Understanding the fundamentals of marketing and how digital fits in to the growth plan for your business or organisation is a key first learning.

In this session we explore the core principles of marketing, such as the 7 P’s, SWOT analysis, segmentation and positioning, and how these tools are used in the creation of your digital marketing strategy.

  • Explore the history of digital marketing, from its early days through the modern day, understanding its increasing significance in creating a marketing campaign that builds real value in a business.

  • Understand the core principles of marketing, such as the 7 P’s, SWOT analysis, segmentation and market positioning, and their importance in creating an effective digital marketing campaign

  • Learn how to research, plan and create the framework of a digital marketing campaign built around the key drivers of brand awareness, lead generation and customer retention.

Session # 2

Brand & Website

March 26, 2020

We’d all rather buy products or do business with companies that we know, like and trust.

In the first half of this session we look at a proven process for developing a clear brand strategy, which combined with a strong visual identity, creates a company brand that will entice more customers to your door.

Building on the foundations of brand, we explore the key elements required on your website to convert more prospects in to paying customers.

  • The importance of a clearly defined brand strategy in attracting new business

  • How to build a brand guidelines document that will align your marketing activities

  • Website design essential for 2019 to better convert prospects in to paying customers

  • The importance of mobile in developing a future-proof digital marketing strategy

Session # 3

Digital Advertising

April 16, 2020

The marketing opportunities for a digital advertising campaign are vast, with over 144 billion search queries every hour being processed by Google alone. Digital advertising has instant impact, is completely measurable and can generate a fantastic return if correctly aligned to your wider digital marketing strategy.

In this session we explore the practical tools and processes you will need know in order to develop and launch a digital adverting campaign across all major web browsers and social media platforms.

  • Understand the power of digital advertising for building brand awareness and generating new business enquiries for your company or product.

  • Learn how to research, plan and build advertising campaigns for your business that will provide instant reach and generate a positive return on the investment.

  • Learn which advanced tracking and reporting tools will boost the effectiveness of your campaign and improve campaign reporting.

Session # 4

SEO & Content

May 12, 2020

SEO or Search Engine Optimisation is a technical term given to the process of improving the search engine rankings of your website.

In the first half of this session we focus on practical tips on how to setup your website and build external links to acheive improved google rankings.

Supporting SEO, we look at the importance of content and content marketing as a process of attracting new customers as well as improving your search rankings at the same time.

  • How to set up your website to maximise its Google ranking potential

  • Understand the importance of link building and content marketing to move up the Google rankings

  • Content marketing can generate traffic, build customer loyalty and generate sales

  • The process for combining SEO with content to create a powerful lead generation campaign

Session # 5

Social Media

June 11, 2020

Social Media is constantly developing and changing. Today, your customers expect you to be present and active on social media channels; it marks your business as relevant and trustworthy. The power social media holds to reach your customers is a hot topic for businesses, and key part of the 2018 digital leaders programme.

In this session we explore the strengths and weaknesses of the major social media channels and how to write an effective social media plan. We also show how you can raise brand awareness, generate sales and deal with social media PR incidents.

  • Understand the importance of social media as a tool to listen and engage with your customers, build brand loyalty and increase revenue from improved communications

  • Learn how to plan and execute a highly targeted social media strategy that  focuses on publishing highly relevant content and engaging effectively with your customers and prospects

  • Learn which social media tools will boost the effectiveness of your campaign and improve engagement and reporting

Session # 6

Digital Leadership

July 14, 2020

In the final session we bring together all key learnings from the programme and explore how to write and execute an effective digital marketing campaign for your business or organisation.

We discuss the practical process for implementing the new digital marketing campaign, focusing on budgeting, timescales, processes and reporting.

In this session we also look at developing core leadership skills around board-level communication and reporting on marketing, as well the process for developing a world-class inhouse marketing function.

  • How to bring all programme learnings together in a new digital marketing strategy document

  • Understanding how to implement the new campaign, focusing on budgeting, timescales, processes and reporting.

  • Developing core leadership skills and creating a world-class inhouse marketing function

Rachel Findley

Rachel Findley

Global Digital Marketing Manager

Whitford Worldwide

We love Phil’s talks and actively look forward to them. Being a truly global business brings some interesting challenges when it comes to rolling out an effective digital strategy. Phil’s help and training has been invaluable in helping the global marketing team to achieve this.

Emma Buglass

Emma Buglass

Group Marketing Director


I thoroughly enjoyed the Digital Leaders course. It was informative and enjoyable all the way through. It gave our marketing team an in-depth and holistic overview of the digital marketing world along with a easy-to-follow process for creating a digital marketing strategy. I would happily recommend Phil and Digital Leaders

Jo Bedford

Jo Bedford

Group Head of Marketing


What strikes me most about Phil’s training sessions is the warm welcome you receive. Combined with the feeling of complete immersion in the subject, Phil explores the complex subject of digital marketing in a simple and accessible way. He is a fantastic course leader.

Course Details

Liverpool Science Park is home to the 2019 digital leaders course. Phil and the Elephant Digital team will welcome our ‘Digital Leaders’ each month with a hearty lunch and a learning environment equipped to get the absolute best from each session. You are welcome anytime from 12.30pm for lunch and welcome and then the session will start at 13:00pm and finish at 16.00pm.

Each Digital Leaders cohort is made is made up of a small and intimate group of marketing professionals and senior/aspiring leaders.  We have a private studio where the cohort can explore the world of digital marketing, learning from industry experts and creating their own digital marketing strategy.

  • Session #1: Marketing 101 (March 5th, 2020)

  • Session #2: Brand & Website (March 26th, 2020)

  • Session #3: Digital Advertising (April 16th, 2020)

  • Session #4: SEO & Content (May 12th, 2020)

  • Session #5: Social Media (June 11th, 2020)

  • Session #6: Digital Leadership (July 14th, 2020)

Advanced learning on Digital Masters

Graduates of the Digital Leaders programme are eligible to join our exclusive Digital Masters cohort and continue your learning journey with a series of advanced training and skills development workshops.

The Digital Masters course is a follow-on programme designed to provide an even greater knowledge of marketing and access more specific skills to help you become a more effective Digital Leader.

You will join a network of Digital Masters at bi-monthly workshop days to further immerse yourself in the marketing world and learn practical skills.

For full details please click here – Course Overview

The Digital Leaders course fee is £495 per delegate. Reserve your place now.

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Course Location

Liverpool Science Park, IC1 Building 131 Mount Pleasant Liverpool L3 5TF

0151 482 9670