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4 min read
Top 4 TED Talks Marketers Should Watch
Posted in Marketing on 2nd February 2017 11:00 am
It is nearly impossible to think of an industry as fast paced as marketing.
With ever-changing technology and videos going viral in seconds, marketers have to work to keep up with the pace.
One platform that can help us do just that is TED.
TED is an organisation with a focus on spreading great ideas through short, insightful and powerful talks.
These talks cover a variety of topics including, psychology, technology, astrophysics and, you’ve guessed it, marketing.
With a total of 15 million subscriptions across their eight YouTube channel, TED has positioned itself as the number one channel for insightful and engaging video content.
In such a fast paced environment, these videos offer a great way for marketers to learn more and keep up to date with the latest industry news.
Saying this, we understand that you probably don’t have time to trawl through thousands of videos. So here are our top four TED Talks that marketers should watch.
Simon Sinek is a British born author, motivational speaker and marketing consultant.
Famed for his first book ‘Start With Why: How Great Leaders Inspire Everyone to Take Action’, this TED talk gives a brief summary of his core idea; the ‘golden circle’.
This simple, but effective model for leadership is not only something that will inspire you, but will also fundamentally change the way you work.
Simon Sinek discusses his concept with indisputable knowledge, making this a truly captivating talk.
As the third most popular TED Talk of all time, this video is definitely worth a watch.
Many will recognise Morgan Spurlock from his documentary ‘Super Size Me’. However, you shouldn’t disregard him as someone who just volunteers to eat fast food in the name of science.
This documentary filmmaker uses his film ‘The Greatest Movie Ever Sold’ as the basis of his talk.
The film centers around marketing, advertising and product placement, with the film itself being funded entirely by sponsors in return for product placement and advertisement.
Taking the camera’s with him beyond the big screen, Morgan discusses the making of this movie.
He goes from discussing how he pitched to businesses, how they reacted to his idea, and the overall result of the film.
As marketing is an industry that is often misjudged to be superficial, this talk truly is an eye opener into how a little transparency can significantly improve your work.
Seth Godin is an American author, entrepreneur, marketer, and public speaker.
As a renowned author and public speaker, Seth Godin has cemented himself as a marketing heavyweight.
He starts his talk by explaining that even the best ideas won’t prosper if they aren’t spread.
A simple concept to grasp, but what Seth goes on to do, is explain how exactly to get people to listen in a time of so much mass media noise.
Using idea diffusion as the core, Seth goes on to explain how marketers can use this as a basis to increase the appeal of their products and to make them spread to a wider audience.
This talk will give you the remarkably simple answer, to one of the hardest marketing challenges – how to get your ideas to spread.
Malcolm Gladwell is a Canadian speaker and author, famed for his work in social science.
In this TED Talk, Malcolm discusses mass targeting in the context of spaghetti sauce.
He addresses the long-standing argument between mass marketing and niche marketing.
Using the case study of Howard Moskowitz, the creator of chunky spaghetti sauce, Malcolm explains how marketers can succeed from addressing a markets unique taste and diversity.
This talk leaves you with a eureka moment, and will inspire you to take an alternative look at your marketing strategy.
These TED Talks are a great way to learn more about marketing in an engaging bite-sized way.
If you enjoy these TED Talks, keep an eye out on our Twitter account, as we will be sharing more great TED Talks there.
If you are keen to know where else you can learn more about marketing, take a look at out Marketers Bookshelf!
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