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3 min read
The Marketer’s Bookshelf
Posted in Marketing on 19th December 2016 3:00 pm
This marketer’s bookshelf will give you a recommendation of key literature which will give you a great basis of knowledge for anyone venturing into the industry.
The textbook of choice depends upon the specific role of a marketer and their current level of expertise.
For someone starting out in the industry, we would recommend ‘Marketing’ by Paul Baines, Chris Fill and Kelly Page.
Designed specifically for academic students, this book will give you a cohesive understanding of the fundamentals of marketing. It uses thought provoking and relevant case studies throughout to cement their theories in the ‘real world’.
It will cover everything from, the benefits of using shock and fear appeals in advertising, how to use social media channels for marketing, and the long-standing seminal theories that continue to support marketing practices today.
There are a multitude of books out there for brand guardians, but out of all of them we would recommend you read ‘The Brand Handbook’ by the legend that was, Wally Olins.
This is a simple and practical guide that covers everything you’d need to know about developing your company’s brand. Wally Olins explains the importance of branding for a modern business using a combination of easy to read language and relevant case studies.
Wally Olins was a renowned as a leading figure in the corporate identity and branding world. He had an impressive track record of advising many world class businesses on their branding and communication strategies, including some well-known campaigns with Volkswagen, Tata and LLoyd’s of London.
For those who are hungry for the latest marketing industry news, one of our favourite go-to marketing magazines is Marketing Week.
Marketing week is an online magazine that produces intelligent and engaging articles about the latest news in the industry, as well as tackling controversial topics such as Mark Ritson’s ‘Seven unmistakable signs of a shit brand consultant’.
For anyone hoping to make an impact in the industry, an up-to-date knowledge of what is currently happening is a must. It will aid in the prediction of future trends, the analysis of competitors and will give you helpful information for the running of your business.
Hubspot is a free blog that users can subscribe to, to receive insightful, fun and quick to the point blog posts about marketing, straight in your inbox.
Although starting out life as a specialist systems integration company, Hubspot quickly realised that customers were more interested in reading their thoughts on how to get more from their marketing budget. As their blog gained momentum the business shifted focus to content marketing as their main go-to-market strategy.
Their focus on providing good quality marketing content has led them to becoming a household name in the blogging world and a fantastic source of ‘top marketing tips’ for people looking for snack-sized advice.
At Elephant Digital we’re all about creativity and new ideas.
Friday is not the only day to show the lighter side of your business. One website (online comic) that sums up this spirit is the marketoonist.
Founded by career marketer Tom Fishburne during his years at the Harvard Business School, the marketoonist is a collection of cartoons that parody the world of marketing.
Yet another great example of content marketing, these cartoons have found immense success in the industry with companies the likes of Google and IBM collaborating with Tom on unique campaigns.
For more recommendations for your bookshelf, keep an eye out on this blog as we will be recommending more and more books for the various aspects of growing a business through marketing.
We’re already working on the Start-Up bookshelf which will be posted in the new year!
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