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1 min read
John Lewis Christmas Advert 2016
Posted in Marketing on 10th November 2016 7:00 am
The big day has finally arrived, John Lewis has released their Christmas advert for 2016!
This years offering is a heartwarming story about Buster the dog and his owner Biff being gifted a trampoline for Christmas.
The chosen song was the Vaults cover of Randy Crawford’s 1980 jazz hit ‘One Day I’ll Fly Away’.
John Lewis recently released a statement saying that their infamous Christmas adverts are by far their most profitable ROI, and we’re not surprised!
Very rarely do adverts generate such a media frenzy as John Lewis’ festive ad, with last years advert gaining over 24 million views on YouTube.
John Lewis skilfully creates a heart-felt, nostalgic narrative which appeals to all ages every year, by combining lovable characters and a moving cover of a classic song.
This is one of the best examples of a company using video to create a buzz on social media.
If you’re interested in creating videos for your own business, contact us for a chat!
Feeling nostalgic? Take a look at the John Lewis from the past three years here.
2015 – Man On The Moon
John Lewis “Man On The Moon” from Somesuch on Vimeo.
2014 – Monty the Penguin
John Lewis – Monty’s Christmas from Blink on Vimeo.
2013 – The Bear and the Hare
John Lewis – The Bear & The Hare from Blink on Vimeo.
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