The big day has finally arrived, John Lewis has released their Christmas advert for 2016!

This years offering is a heartwarming story about Buster the dog and his owner Biff being gifted a trampoline for Christmas.

The chosen song was the Vaults cover of Randy Crawford’s 1980 jazz hit ‘One Day I’ll Fly Away’.

John Lewis recently released a statement saying that their infamous Christmas adverts are by far their most profitable ROI, and we’re not surprised!

Very rarely do adverts generate such a media frenzy as John Lewis’ festive ad, with last years advert gaining over 24 million views on YouTube.

John Lewis skilfully creates a heart-felt, nostalgic narrative which appeals to all ages every year, by combining lovable characters and a moving cover of a classic song.

This is one of the best examples of a company using video to create a buzz on social media.

If you’re interested in creating videos for your own business, contact us for a chat!

Feeling nostalgic? Take a look at the John Lewis from the past three years here.

2015 – Man On The Moon

John Lewis “Man On The Moon” from Somesuch on Vimeo.

2014 – Monty the Penguin

John Lewis – Monty’s Christmas from Blink on Vimeo.

2013 – The Bear and the Hare

John Lewis – The Bear & The Hare from Blink on Vimeo.