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6 min read
How I Reached 1000 Page Views a Day on my Blog
Posted in Content & Blogging on 24th April 2017 8:30 am
My name is Amy Trumpeter, and I am the Client Services Manager at Elephant Digital. I have been blogging as a hobby for around 5 years. Two years ago, I launched my travel blog www.globetrotterguru.com, which exceeded 1000 paged views a day yesterday.
This has turned into a side-line business that drives an additional income and funds my travel through sponsorship. Today I’d love to share with you this was achieved.
Where does blogging and content marketing fit in with your marketing plan? Is it really that important?
Blogging is vital because, as you write fresh content and publish on your website, Google recognises this, and moves you higher in the Google rankings. Google Juice! What do I mean by this? The more links that are made to your website and blog, the more Google will recognise your website and rank it higher on Google search results.
And remember, page 2 of Google is the best place to hide a dead body! All jokes aside, of course there is always merit in moving up the Google rankings. The point here is to embrace content marketing to improve your domain authority and Google ranking. Publishing high quality blogs in turn will bring leads to your business.
I can honestly say that the primary way to generate traffic is through quality content. I can also tell you that the content I write now is way better than the content that I published 2 years ago. Your writing style is something that will evolve through time.
Quality content is the best way to increase your SEO (Search Engine Optimisation). Search engine optimisation is the process of affecting the visibility of your website in a search engine’s unpaid results. This is often referred to as natural or organic results.
If the articles that you publish on your website or blog are of a high quality, they will get shared through social media and backlinks will come automatically. You guessed it – artificial and traditional ‘link building’ SEO is out, and quality content is in.
How often did I publish a blog post? I blogged 500-1000 word articles consistently between 1-3 times a week over a period of 2 years. Some bigger bloggers churn out quality content on a daily basis.
On my travel blog, I installed the Yoast SEO plugin, which works with WordPress to help you to optimise your on-page SEO. For every article, I researched a relevant key-term through Google Adwords key word planner. I then filled in the SEO description and ‘Meta Data’ at the bottom of every one of my blogs to fully optimise it. Metadata on your website describes the data within the blog and creates the summary of your article that appears under the title of your blog in search results.
Sharing your blog on social media is key, because it exposes your article to a number of readers who may share or give you a link.
Every time I published a blog over the last 2 years (ok, almost every time!), I shared it to the following social media accounts…
Quite often, when you publish quality content, other people will share your article. Look out for this, and interact with them. ‘Like’ the statuses that mention your blog, re-pin the pins on Pinterest and re-tweet the tweets.
As a blogger or content marketer, your aim should be to publish an extremely popular niche (specialist) article that will get shared on social media. If you are lucky, it will go viral (excessive social media sharing of your blog).
My highest performing article is one that I published this weekend about ‘Travelling with Endometriosis’.
This is a very niche article with a certain focus in mind – to help women who are suffering from endometriosis to travel. Yes, it was personal. Yes, it was out there. But do you know what? It was popular. And if I help people through my niche article, that alone is a win.
Write articles that are specific, engaging and useful, and the traffic will come.
Once I had published my niche article, I then researched relevant Facebook groups where I thought that the target audience would be – women suffering from endometriosis who I thought I could help. I shared it in several Endometriosis Facebook groups including Endometropolis and Endowarriors.
I also posted it on my Facebook page, tagging relevant other pages, and then boosted it for £10 to a women-only audience who love to travel (bearing in mind that I had to post within the Facebook terms and conditions).
Hey presto, the blog reached those who cared and many of those who would benefit. These readers would become faithful readers and blog advocates. In turn, a percentage might book their travel through my website, and convert into revenue.
So, there you have it, I am now the proud owner of a ‘1000 page views a day’ blog. Ok, I have to maintain that level of traffic, so it’s down to me to being consistent with the posting of quality content.
But essentially, if I maintain this level of traffic, that’s around 30,000 page views a month. Not bad for a part time hobby.
If you are running your own business or blog, and would like to reach 1000 page views a day, here are my top tips on getting that quality article out there…
I encourage you to do one action today to improve the content marketing for your website or blog. Go away from this article, write your own high quality 1000 word blog on a niche topic and then complete the steps above. Watch your traffic grow and the potential customers come to your site!
At Elephant Digital, we are highly passionate about content marketing. If you need help with this, please get in touch. We would love to see your website grow!
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