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How to get your social media accounts set up right from the start

4 min read

Back to Blog

4 min read

How to get your social media accounts set up right from the start

Author:
Posted in Social Media on 13th April 2017 10:00 am

As the client services manager at Elephant Digital, I am highly passionate about social media marketing. Not only do I love social media (geek chic!), but I love to help people to do social media right.

Social media seems to be one of those things that gets done, but without any planning behind it. This can often happen in busy companies, where they don’t have time or money to invest in a social media strategy plan.

Why is Social Media Important?

Facebook itself has almost 2 billion monthly active users and more than 50 million businesses have Facebook pages.  Nearly a third of Facebook users engage with brands regularly. More than 56% of online adults have more than one social media platform. In short, if you are a business owner, these are statistics that cannot be ignored.

Social media is an extremely important part of marketing, because it is crucial to brand awareness. People trust companies that have a big social media following. Many companies also use social media for customer service and PR (Public Relations).

So, we know that social media is vital for business exposure. But, how do you go about setting it up properly from the start?

Get a Social Media Strategy

Many businesses miss out on having a social media strategy, and then wonder why their platforms are not set up correctly, or why they find themselves in a deep social media crisis six months down the line.

Social Media strategy planning should always be the first part of the process – it should happen before your social media accounts are even set up. A vital part of strategy planning is seeing where your customers are – there’s no point in setting up on a platform that none of your clients use.

Strategy planning is also crucial in defining your content mix and examples of your ‘brand voice’ or tone. Marketing or promotional content should only be 10-20% of the post content. The rest should be a mix of content that is engaging, informative and useful.

In addition, processes need to be put in place to deal with social media. It should be identified exactly who is allowed to manage your business social media accounts. There should also be a process in place for dealing with both positive and negative feedback.

Set up your Social Media Accounts with Consistency

It’s kind of a running joke in our office that my biggest bug bear is inconsistent URL’s on business social media accounts. URL stands for Unique Resource Locator, and it’s the web address for your social account. For example, our Elephant Digital Instagram URL is https://www.instagram.com/elephantdigi/ and this username is consistent across all of our platforms.

I’d like to share another example with you regarding social media. My personal blog, Temple Seeker (@templeseeker) also has consistent usernames across all social media sites. It is not @temple-seeker on one account, @templeseeker on another and @temple_seeker on another. It’s just @templeseeker, whether you are trying to find me on Pinterest, Instagram, Facebook or Twitter. One ring to rule them all!

In my opinion, social media should even be considered when you are coming up with your brand name. You don’t really want to end up with something too long to easily condense for Twitter. Nor do you want to come up with your business name, only to find that this name on social media is already gone.

If you find yourself in the shocking situation of someone else ‘stealing’ your business name and setting up social media accounts in the name of your brand, there is one way that you can deal with this.

If you get your brand name ‘Trademarked’ you are then in a position to file an intellectual property violation through certain platforms such as Pinterest and Instagram. If you can demonstrate evidence of your Trademark, Facebook (who own Instagram now) or Pinterest will often take your name off the imposter, and give it back to you.

Social Media Design

Finally, the design of your social media accounts is paramount. Make sure that you hire a designer who can ensure that your social media banners and logos are designed in-line with your website and brand guidelines.

They should be sized accordingly. Each social media platform has different requirements and a good designer should be able to do this. You can also amend colour schemes on Twitter to reflect your brand colour palette.

Get your Social Media Accounts Set Up Properly from the Start

In summary, ensure that you get your business social media accounts set up properly from the start by considering these three main things:

  • A Social Media Strategy
  • Consistent Social Media Account Usernames (and URL’s)
  • Social Media Design in-line with Branding

If you would like advice on social media strategy planning or branding and set up, please contact us and we will be happy to help.

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