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by Phil Birss
3 min read
How to build a killer brand by Phil Birss (Growth Through Marketing #10 talk)
Author: Phil Birss
Posted in Branding on 9th November 2017 4:25 pm
Phil discusses the importance of evolving your brand, the power you have to shape your brand and steps you need to follow to roll out a new brand strategy.
Book your place at Growth Through Marketing #11 now
Now in our fourth year, Growth Through Marketing has welcomed over 2,000 delegates and has featured some of UK’s leading marketing speakers, including:
Join us on December 6th for Growth Through Marketing #11, a breakfast session with a selection of inspiring and thought provoking talks. We have three fantastic speakers sharing their knowledge on how to grow your business through the power of marketing.
Our mission is to provide you with engaging and insightful talks that will inspire you to take your business to the next level.
Our focus has always been on providing practical advice and guidance that you can take away and implement in your business or organisation.
This seminar will give you everything you need to get you up to speed on the ever-changing world of branding, web and digital marketing.
Donna is a dynamic senior marketing professional with strategic planning and management expertise. She has considerable experience in developing brands, marketing teams and thrives on driving strategic projects forward.
She currently heads up marketing and business performance at Liverpool ONE, having been appointed to establish Liverpool ONE as a household name prior to the opening of what was the biggest regeneration project of its kind. Today, Liverpool ONE is one of the most popular destinations in the UK.
Caroline Sanger-Davies is Director of Marketing at Chester Zoo. In the five years she’s been there the zoo team has opened Islands – a £40m development showcasing the organisation’s conservation work in south east Asia, launched the zoo’s fifteen year Strategic Development Plan and become the 3rd best zoo in the world (according to TripAdvisor). It’s been a busy time.
Caroline leads the marketing, sales, PR and fundraising teams for the organisation, which in 2016 welcomed a record 1.9m visitors to the zoo.
Prior to joining the Chester Zoo, Caroline held senior marketing, communications and operations roles at organisations including Alton Towers and Wales Millennium Centre, and also provided consultancy support for hospitality, leisure and retail businesses.
Phil Birss is the co-founder and managing director of Elephant Digital, a leading brand, web and digital marketing agency based in Liverpool. Phil has a passion for all things brand and marketing, and focuses on creating value in businesses through storytelling and creative campaigns.
Phil’s talk will focus on how to drive more traffic to your website, while at the same time increasing its conversion rate to generate your business more leads and enquiries. Looking at PPC, SEO and converstion rate optimisation, Phil will give you a simple how-to process for generating more leads from your website.
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