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Teefrenzy is an online ecommerce platform which prints and distributes user-designed customised t-shirts. The risk to the designer is minimised by printing only if orders reach an agreed level.
Brand concept presentation
Teefrenzy, a startup business based in the UK, approached Elephant Digital to help them create a new brand strategy and brand identity ready for the launch of thier new platform.
The core objective of the project was to create a a impactful visual identity that would disrupts an already established marketplace.
We took the Teefrenzy team through our four phase process for the creation of a new brand – Discovery, Strategy, Design and Launch.
The project was managed by Phil Birss, our Managing Director and Brand Strategy Lead, as a single point of contact throughout the process
Website on desktop
Website on mobile
We created a new visual brand identity, including a logo (full colour, B&W and greyscale), a colour palette, typography, iconography and graphical elements.
We also created a suite of new marketing material to promote the platform.
“After an initial workshop to explore the direction of the Teefrenzy brand, Elephant Digital just got it. The brand and collateral they created for us perfectly captured the personality of Teefrenzy, whilst conveying what we do in a simple and intuitive way. I would highly recommend Elephant Digital.”
– David Hickey, Managing Director
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