Sector: Science Parks
Liverpool Science Park is a not-for-profit company which provides 120,000 square feet of high-specification office accommodation and commercial laboratory space in the heart of Liverpool’s Knowledge Quarter.
Liverpool Science Park were looking to develop a new brand and website to position the organisation as a progressive and innovative science park with a national and international reach for prospective tenants.
The goals of the project were:
To encourage greater and improved engagement with the Liverpool Science Park brand
To generate more new business enquiries about office and laboratory space available
To create an attractive and impactful website that conveys the brand values to its target audience
To provide an improved user experience for website visitors displays content in an intuitive way
We took the Liverpool Science Park management team through the process of designing and building of a new brand, website platform and customer portal.
The project was managed by Phil Birss, our digital project lead. The first phase was the creation of a new brand followed by the design of a new website and customer portal.
Website on desktop
Brand strategy and identity
The new Liverpool Science Park brand strategy was designed to focus on its key USP, the connectivity of the park:
A new modern, forward-looking brand identity was created with colour palette, font set and style guide.
We created a fully-responsive website that embodied the values of the organisation and directly impacted their wider strategic goals.
The new design focused on presenting the key selling points of the park and prompted user towards the call-to-action buttons and forms.
The new design ensured all key audiences were considered, including existing tenants, who were provided with clear direction to the new tenant portal.
Website on mobile
The tenant portal was created to maximise tenant retention by adding new channels of communication and by streamlining park management processes.
The platform allows tenants to perform a wide variety of tasks, including booking meeting rooms, booking visitor car parking spaces and reporting fault and request repairs.
To date the new portal is credited with saving the Liverpool Science Park team dozens of man hours per year.
“Elephant Digital are a great bunch to work with! What impressed me most was the time they took to fully understand our challenges, and to create a tangible plan to reinvigorate our brand and digital marketing strategy. Our main objective was to target and generate new business enquiries for the park. This project has greatly assisted in achieving these goals.”
– Chris Musson, Chief Executive
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