Anwyl Homes

Anwyl Homes is a family-owned house builder that has been constructing homes across the North West for over 80 years.

Their thoughtful approach to creating high quality properties has made them an award-winning company, with a wealth of knowledge and experience of their locality.


The Brief

Anwyl were expanding their homes division and needed a new website to provide a more intuitive user experience and to generate more enquiries for their development locations.

The core objectives of this project were as follows:

  • Increase the number of sales enquiries and the overall enquiry rate
  • Reduce bounce rate across the site by optimising the page experience
  • Provide a new intuitive search facility to create a faster path-to-conversion
  • Showcase all current and future Anwyl developments and home types

Customer Personas

We created a series of customer personas each representing a specific customer type. The personas helped to define potential frustrations for each customer when buying a new home.

The personas make sure we are designing the new website with the real people in mind. We can also measure the success of the project by how user-friendly customers find the new website.



Wireframes are a vital part of the design phase. Wireframes act as a set of blueprints for the new website before we add in subjective elements like colour and imagery.

Wireframes allow for multiple rounds of review and feedback before designing the final full-colour templates.



We built a slick, fully-responsive website for Anwyl Homes that reflected their brand values and brought their personality to the fore with a softer design and new people-focused imagery.

The new website has an intuitive navigation and search function, making for a smooth user experience. We highlighted the key calls-to-action to prompt customer enquiries



Working with Elephant Digital has been a pleasure. The team is knowledgeable, reliable and they really immersed themselves in our company to understand the Anwyl brand.

Our website now has impact and personality, as well as being easier for users to navigate.

The nature of our business means that the website will be updated regularly, and Elephant provided us with comprehensive training to do this, as well as their continued support.

Claire Anwyl

Head of Marketing, Anwyl

Get in touch

0151 482 9670.

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