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Are you ready to go live? The push towards live videos in marketing

5 min read

Back to Blog

5 min read

Are you ready to go live? The push towards live videos in marketing

Author: Amy Trumpeter
Posted in Social Media on 19th April 2017

My name is Amy, the Client Services Manager at Elephant Digital. I’m passionate about keeping up with social media trends.

As you may or may not know, video is a growing social media trend and live video is at the forefront of this trend for 2017.

Approximately 100 million viewers watch online video every day. Worldwide IT company ‘Cisco’ predicts that global internet traffic from videos will make up 80% of all internet traffic by 2019. The key question of the year is: are you ready to go live?

What is live video?

Live video involves streaming video from your phone, tablet or computer in real time to a social media platform such as Facebook or Twitter. Your audience gets to see what is happening ‘live’.

What platforms can you go live on?

I’ve mentioned Facebook live and going live on Twitter.

Instagram have recently launched live video through Instagram Stories – posts that stay available to your audience for just 24 hours before they disappear. This allows them to compete with Snapchat’s ‘Live Stories’.

YouTube offers live streaming as a feature. There is also a growing number of live streaming mobile apps such as Meerkat and Periscope that you can download for your smartphone.

Why move to live video streaming on social media?

According to Livestream, live video is much more appealing to brand audiences: 80% would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts.

live videos

My First Facebook Live Experience

I’m familiar with a bit of vlogging and YouTubing. I’ve previous vlogged the journey of getting braces on my teeth. You’d never believe how many people are interested in that kind of thing!

I recently upgraded my mobile phone contract to allow me to have data internationally in order to promote businesses worldwide. I was in Jerusalem working with the Israel tourism board and I headed to the Mount of Olives. It was a beautiful day and I was learning so much about the places of worship and historical sites. 

I got the feeling that it was the right time to ‘Go Live’ on my business Facebook page for the first time ever! People were following my travel blog Temple Seeker and eager to receive my updates from Israel, so I knew that many people would be watching me. I decided to go for it.

It was a little scary at first, but also really fun to see who was watching me and liking my live video. I was talking about the churches on the Mount of Olives when up popped a comment from my aunty in Birmingham! So, halfway through my Facebook live video, I was like, ‘Oh hi! It’s aunty Deb watching my video!’ This was actually quite funny and added a personal element to my video, which people love on Facebook.

When I watched back my live video, I was gutted to realise that I had made a mistake with one of the church names. But, nobody even noticed. The main thing was that it reached over 2000 people that day, without even boosted or advertising it. Imagine how much interaction that would have got if it was pre-announced and then boosted.

Facebook live is so much fun, and if you haven’t already tried it, I would highly recommend it.

What does live video mean for businesses?

If you run your own business, you will be missing a trick if you don’t go live. Live ads are the future of online marketing.

This is demonstrated by Virgin Holidays winning the Marketing Week campaign of the year in 2016 with a live ad campaign. It beat tough competition including Adidas and Channel 4 to the top spot.

Ideas for a successful live video campaign for brands could include a tour of your hotel, live streaming activities (adventure travel companies), live Q and A sessions (service based sectors) with an expert. You could also consider going live at a gig or event that is relevant to your industry.

It is recommended that how you use live streaming is planned in your social media strategy plan. This will ensure that you create well thought out live campaigns that are in-line with your brand.

What are the benefits of going live?

  • On Instagram and Facebook your followers get alerts to their phone when you ‘go live’.
  • Live video is likely to be shared on Facebook and has a bigger organic reach.
  • Interactive marketing on Facebook live – viewers can comment and ask questions in ‘real time’.
  • Keeping up with current marketing trends and being ahead of the competition.

Tips for going live

Here are my top tips for going live on Facebook or other video platforms…

  • Make sure that you have a fully charged battery and good internet signal when going live on your phone.
  • Learn as much about the topic as you can before going live so that you are confident and seen as an expert.
  • Consider doing a practice run – on Facebook you can change the audience to ‘only me’.
  • Don’t worry too much about the way that you look on camera – most people won’t even notice if you haven’t done your hair or got lipstick on!
  • Announce your livestream in advance and write a catchy description beforehand to increase your viewings.

If you are thinking about going live on Facebook or any other live streaming platform I encourage you to step outside your comfort zone and give it a go today. If you would like any help regarding your marketing or social media, please do not hesitate to contact us. We would love to help.

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