How We Work

Established process for the delivery of branding, website and digital marketing.

We have three core services offering of Branding, Websites and Digital Marketing and two different approaches for how we can work together:

  1. We will take you through our comprehensive process of creating a new brand/ refreshing an existing one, building a new website platform and creating a powerful digital marketing campaign that will drive positive customer action.
  2. We will work with you on an individual element of our process; delivering a brand project, building a new website platform or creating a digital marketing campaign.

The decision is yours, but our job is to advise you on the most effective process to ensure that whatever the outcome, it will make an impact on your business.

Below is our process for delivering each of our three core service offerings.

Brand Development Process

We have a three-stage process for delivering our websites projects, with a clear set of deliverables at each stage. Your project will be managed by our experienced digital project manager – Daniela Slater.

Strategy – We will work with you to understand the purpose behind your brand. Through a series of workshops we will define your brand strategy. This will form the foundation of the new brand identity.

Identity – Using the newly defined brand strategy we will create a dynamic and impactful brand identity. The new identity will include a logo, colour palette, font set, style guide and any bespoke design features.

Guidelines – The outcome of the brand development process is the realisation of both the brand strategy and identity in the form of a brand guidelines document. This is the final outcome of the process.

Website Development Process

We have a four-stage process for delivering our websites projects, with a clear set of deliverables at each stage. Your project will be managed by our experienced digital project manager – Daniela Slater.

Discovery – We will work with you to understand your digital strategy for the new website, and to ensure that the functional requirements of your key audiences are de ned before design.

Design – We will create a dynamic and impactful new design, that fis with your brand guidelines and meets the design and functional requirements of the key audiences.

Build – The website will be built fully mobile responsive, using HTML5 and CSS3 and to the latest coding standards. All content will be powered using the WordPress content management system.

Launch – The new website platform will be thoroughly tested by all parties to ensure all functionality is working as per the functional specification prior to setting the new website live.

Digital Marketing Campaigns

Your campaign will be managed by Amy Trumpeter, our Client Services Manager, as a single point of contact. As a seasoned digital marketer, Amy will manage our relationship with you, as well as our internal team to deliver your digital marketing campaign.

During the discovery phase Amy will create a detailed campaign plan with clear milestones and actions for all parties to review and agree prior to commencement. Amy will conduct monthly and quarterly campaign update meetings to ensure strong communication is maintained.

We use a variety of campaign management tools to deliver your digital marketing campaign, including platforms such as Sprout Social, Basecamp, Google Analytics and Google Docs. Clients will be provided access to these tools at the outset of the project.

Project Management Tools

We follow a ‘Waterfall’ project management methodology to deliver brand and website build projects and use a combination of tools including Basecamp, Trello, MS Project and Google Docs. Client access to these tools will be provided at the outset of the project.

Do you have an interesting project for us?